Matomo vs Piwik PRO
Matomo
The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership.
Full directory entry →Piwik PRO
A privacy- and compliance-focused analytics suite bundling analytics, a tag manager, and a consent manager, with private-cloud and on-premises options.
Full directory entry →Facts, side by side
| Matomo | Piwik PRO | |
|---|---|---|
| Pricing model | freemium | freemium · from $35 |
| Pricing notes | On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. | The free Core plan was retired (transitioned to the paid Business plan effective August 2025). Business starts at EUR 35/month for up to 2M monthly actions with 25-month retention on EU cloud (Sweden); Enterprise starts at EUR 366/month billed annually across three tiers, with private-cloud hosting and HIPAA BAA on higher tiers. 30-day trial, no credit card. |
| Open source | Yes | No |
| Self-hostable | Yes — Runs on a standard PHP/MySQL stack; official Docker images available. | Partial — Enterprise plans can be deployed in a private cloud or on-premises; the free Core plan is SaaS-only. |
| Categories | Analytics | Analytics, Tag management, Consent / CMP |
| Who it's for | measurement managers, implementation engineers, agency partners | measurement managers, implementation engineers, agency partners |
| Integrations listed | 2 | 7 |
Directory entries last updated: Matomo 2026-07-18 · Piwik PRO 2026-07-18.
In brief
Matomo — The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership. Pricing: freemium. On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. Self-hosting: Yes — Runs on a standard PHP/MySQL stack; official Docker images available.. Listed integrations: matomo-tag-manager, google-tag-manager.
Piwik PRO — A privacy- and compliance-focused analytics suite bundling analytics, a tag manager, and a consent manager, with private-cloud and on-premises options. Pricing: freemium · from $35. The free Core plan was retired (transitioned to the paid Business plan effective August 2025). Business starts at EUR 35/month for up to 2M monthly actions with 25-month retention on EU cloud (Sweden); Enterprise starts at EUR 366/month billed annually across three tiers, with private-cloud hosting and HIPAA BAA on higher tiers. 30-day trial, no credit card. Self-hosting: Partial — Enterprise plans can be deployed in a private cloud or on-premises; the free Core plan is SaaS-only.. Listed integrations: bigquery, google-ads, looker-studio, powerbi, gtm-server-side, cookiebot, optimizely.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you want an open-source codebase — Piwik PRO is not open source
- you need full self-hosting — Piwik PRO is only partially self-hostable
- you also need Tag management, Consent / CMP — not a listed category for Matomo
Also compare
MATOMO VS: Adobe Analytics · Google Analytics 4 · Plausible Analytics · Umami
PIWIK PRO VS: Adobe Analytics · Google Analytics 4 · Snowplow