Adobe Analytics vs Matomo
Adobe Analytics
Adobe's enterprise digital analytics platform, built around Analysis Workspace and increasingly succeeded by Customer Journey Analytics on Adobe Experience Platform.
Full directory entry →Matomo
The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership.
Full directory entry →Facts, side by side
| Adobe Analytics | Matomo | |
|---|---|---|
| Pricing model | enterprise | freemium |
| Pricing notes | Contract-only, sold in tiers (Select, Prime, Ultimate) sized by server-call volume; no published floor. | On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. |
| Open source | No | Yes |
| Self-hostable | No | Yes — Runs on a standard PHP/MySQL stack; official Docker images available. |
| Categories | Analytics | Analytics |
| Who it's for | measurement managers, implementation engineers, marketing managers | measurement managers, implementation engineers, agency partners |
| Integrations listed | 2 | 2 |
Directory entries last updated: Adobe Analytics 2026-07-18 · Matomo 2026-07-18.
In brief
Adobe Analytics — Adobe's enterprise digital analytics platform, built around Analysis Workspace and increasingly succeeded by Customer Journey Analytics on Adobe Experience Platform. Pricing: enterprise. Contract-only, sold in tiers (Select, Prime, Ultimate) sized by server-call volume; no published floor. Self-hosting: No. Listed integrations: adobe-launch, tealium-iq.
Matomo — The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership. Pricing: freemium. On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. Self-hosting: Yes — Runs on a standard PHP/MySQL stack; official Docker images available.. Listed integrations: matomo-tag-manager, google-tag-manager.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists marketing managers in "who it's for"; Matomo's does not
- its pricing model is freemium, where Adobe Analytics is enterprise
- you want an open-source codebase — Adobe Analytics is not open source
- you need to self-host — Matomo supports it and Adobe Analytics does not
- its entry lists agency partners in "who it's for"; Adobe Analytics's does not
Also compare
ADOBE ANALYTICS VS: Amplitude · Google Analytics 4 · Piwik PRO · Snowplow
MATOMO VS: Google Analytics 4 · Piwik PRO · Plausible Analytics · Umami