Matomo vs Umami
Matomo
The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership.
Full directory entry →Umami
An MIT-licensed, cookieless web analytics app that self-hosts on Node.js with PostgreSQL or MySQL, or runs on Umami Cloud.
Full directory entry →Facts, side by side
| Matomo | Umami | |
|---|---|---|
| Pricing model | freemium | freemium |
| Pricing notes | On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. | Self-hosting is free (MIT). Umami Cloud has a free hobby tier; paid Cloud plans are priced by monthly events. |
| Open source | Yes | Yes |
| Self-hostable | Yes — Runs on a standard PHP/MySQL stack; official Docker images available. | Yes — Next.js application backed by PostgreSQL or MySQL; deployable via Docker or one-click platforms. |
| Categories | Analytics | Analytics |
| Who it's for | measurement managers, implementation engineers, agency partners | implementation engineers, marketing managers |
| Integrations listed | 2 | 1 |
Directory entries last updated: Matomo 2026-07-18 · Umami 2026-07-18.
In brief
Matomo — The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership. Pricing: freemium. On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. Self-hosting: Yes — Runs on a standard PHP/MySQL stack; official Docker images available.. Listed integrations: matomo-tag-manager, google-tag-manager.
Umami — An MIT-licensed, cookieless web analytics app that self-hosts on Node.js with PostgreSQL or MySQL, or runs on Umami Cloud. Pricing: freemium. Self-hosting is free (MIT). Umami Cloud has a free hobby tier; paid Cloud plans are priced by monthly events. Self-hosting: Yes — Next.js application backed by PostgreSQL or MySQL; deployable via Docker or one-click platforms.. Listed integrations: google-tag-manager.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists measurement managers and agency partners in "who it's for"; Umami's does not
- its entry lists marketing managers in "who it's for"; Matomo's does not
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