Piwik PRO vs Snowplow
Piwik PRO
A privacy- and compliance-focused analytics suite bundling analytics, a tag manager, and a consent manager, with private-cloud and on-premises options.
Full directory entry →Snowplow
A behavioral data pipeline that collects schema-validated events and delivers them raw to your own warehouse or lake.
Full directory entry →Facts, side by side
| Piwik PRO | Snowplow | |
|---|---|---|
| Pricing model | freemium · from $35 | freemium |
| Pricing notes | The free Core plan was retired (transitioned to the paid Business plan effective August 2025). Business starts at EUR 35/month for up to 2M monthly actions with 25-month retention on EU cloud (Sweden); Enterprise starts at EUR 366/month billed annually across three tiers, with private-cloud hosting and HIPAA BAA on higher tiers. 30-day trial, no credit card. | Community Edition is free to run in your own cloud (you pay infrastructure) but is licensed for testing/evaluation only under SLULA 1.1 — production self-hosting requires a paid Self-Hosted Pipeline license. The managed Snowplow platform is quote-based, priced on event volume, hosting, and consumption; a 14-day full-product trial is available. |
| Open source | No | No |
| Self-hostable | Partial — Enterprise plans can be deployed in a private cloud or on-premises; the free Core plan is SaaS-only. | Yes — Community Edition deploys into your own AWS, GCP, or Azure account; recent core releases ship under the source-available Snowplow Limited Use License (trackers/SDKs and pre-2024 Apache 2.0 releases remain genuinely open source). |
| Categories | Analytics, Tag management, Consent / CMP | Analytics |
| Who it's for | measurement managers, implementation engineers, agency partners | data engineers, implementation engineers |
| Integrations listed | 7 | 6 |
Directory entries last updated: Piwik PRO 2026-07-18 · Snowplow 2026-07-18.
In brief
Piwik PRO — A privacy- and compliance-focused analytics suite bundling analytics, a tag manager, and a consent manager, with private-cloud and on-premises options. Pricing: freemium · from $35. The free Core plan was retired (transitioned to the paid Business plan effective August 2025). Business starts at EUR 35/month for up to 2M monthly actions with 25-month retention on EU cloud (Sweden); Enterprise starts at EUR 366/month billed annually across three tiers, with private-cloud hosting and HIPAA BAA on higher tiers. 30-day trial, no credit card. Self-hosting: Partial — Enterprise plans can be deployed in a private cloud or on-premises; the free Core plan is SaaS-only.. Listed integrations: bigquery, google-ads, looker-studio, powerbi, gtm-server-side, cookiebot, optimizely.
Snowplow — A behavioral data pipeline that collects schema-validated events and delivers them raw to your own warehouse or lake. Pricing: freemium. Community Edition is free to run in your own cloud (you pay infrastructure) but is licensed for testing/evaluation only under SLULA 1.1 — production self-hosting requires a paid Self-Hosted Pipeline license. The managed Snowplow platform is quote-based, priced on event volume, hosting, and consumption; a 14-day full-product trial is available. Self-hosting: Yes — Community Edition deploys into your own AWS, GCP, or Azure account; recent core releases ship under the source-available Snowplow Limited Use License (trackers/SDKs and pre-2024 Apache 2.0 releases remain genuinely open source).. Listed integrations: bigquery, snowflake, databricks, redshift, dbt, gtm-server-side.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need Tag management, Consent / CMP — not a listed category for Snowplow
- its entry lists measurement managers and agency partners in "who it's for"; Snowplow's does not
- you need full self-hosting — Piwik PRO is only partially self-hostable
- its entry lists data engineers in "who it's for"; Piwik PRO's does not
Also compare
PIWIK PRO VS: Adobe Analytics · Google Analytics 4 · Matomo
SNOWPLOW VS: Adobe Analytics · Google Analytics 4 · Google Tag Manager (Server-Side) · Heap · mParticle · PostHog · RudderStack · Segment