Matomo vs Plausible Analytics
Matomo
The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership.
Full directory entry →Plausible Analytics
A lightweight, open-source, cookieless web analytics tool with a sub-1 KB script and an EU-hosted cloud.
Full directory entry →Facts, side by side
| Matomo | Plausible Analytics | |
|---|---|---|
| Pricing model | freemium | paid · from $9 |
| Pricing notes | On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. | Cloud Starter is $9/month for 10k monthly pageviews and one site; Growth ($14) adds 3 sites and 3 team members, Business ($19) adds 10 sites, Stats API access, funnels, and 5-year retention. 30-day trial, no card required; two months free on annual billing. The self-hosted Community Edition is free. |
| Open source | Yes | Yes |
| Self-hostable | Yes — Runs on a standard PHP/MySQL stack; official Docker images available. | Yes — Community Edition (AGPLv3) ships as Docker images; releases and some features trail the cloud product. |
| Categories | Analytics | Analytics |
| Who it's for | measurement managers, implementation engineers, agency partners | marketing managers, measurement managers |
| Integrations listed | 2 | 2 |
Directory entries last updated: Matomo 2026-07-18 · Plausible Analytics 2026-07-18.
In brief
Matomo — The longest-running open-source web analytics platform, self-hosted or cloud, with session-based reporting and full data ownership. Pricing: freemium. On-Premise Community edition is free (GPLv3) with unlimited users and hits; Matomo Cloud starts at €29/month for 50,000 hits, data hosted in Frankfurt. Marquee features (heatmaps & session recording, funnels, form analytics) are premium plugins on-prem, sold individually or in bundles. Self-hosting: Yes — Runs on a standard PHP/MySQL stack; official Docker images available.. Listed integrations: matomo-tag-manager, google-tag-manager.
Plausible Analytics — A lightweight, open-source, cookieless web analytics tool with a sub-1 KB script and an EU-hosted cloud. Pricing: paid · from $9. Cloud Starter is $9/month for 10k monthly pageviews and one site; Growth ($14) adds 3 sites and 3 team members, Business ($19) adds 10 sites, Stats API access, funnels, and 5-year retention. 30-day trial, no card required; two months free on annual billing. The self-hosted Community Edition is free. Self-hosting: Yes — Community Edition (AGPLv3) ships as Docker images; releases and some features trail the cloud product.. Listed integrations: google-tag-manager, google-analytics-4.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its pricing model is freemium, where Plausible Analytics is paid
- its entry lists implementation engineers and agency partners in "who it's for"; Plausible Analytics's does not
- its entry lists marketing managers in "who it's for"; Matomo's does not
Also compare
MATOMO VS: Adobe Analytics · Google Analytics 4 · Piwik PRO · Umami
PLAUSIBLE ANALYTICS VS: Cloudflare Web Analytics · Fathom Analytics · Google Analytics 4 · Pirsch · Simple Analytics · Umami