Adobe Analytics vs Amplitude
Adobe Analytics
Adobe's enterprise digital analytics platform, built around Analysis Workspace and increasingly succeeded by Customer Journey Analytics on Adobe Experience Platform.
Full directory entry →Amplitude
Enterprise product analytics built around behavioral cohorts, funnels, and retention, with experimentation and session replay sold on the same taxonomy.
Full directory entry →Facts, side by side
| Adobe Analytics | Amplitude | |
|---|---|---|
| Pricing model | enterprise | freemium |
| Pricing notes | Contract-only, sold in tiers (Select, Prime, Ultimate) sized by server-call volume; no published floor. | Free plan includes 2M events/month with no time limit; self-serve Plus is event-based (first 2M free, scales to 70M events); Growth and Enterprise are custom event-based pricing via sales, with add-on packages priced as a percentage of the platform plan. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Analytics | Product analytics, Experimentation, Session replay |
| Who it's for | measurement managers, implementation engineers, marketing managers | measurement managers, marketing managers, implementation engineers |
| Integrations listed | 2 | 8 |
Directory entries last updated: Adobe Analytics 2026-07-18 · Amplitude 2026-07-18.
In brief
Adobe Analytics — Adobe's enterprise digital analytics platform, built around Analysis Workspace and increasingly succeeded by Customer Journey Analytics on Adobe Experience Platform. Pricing: enterprise. Contract-only, sold in tiers (Select, Prime, Ultimate) sized by server-call volume; no published floor. Self-hosting: No. Listed integrations: adobe-launch, tealium-iq.
Amplitude — Enterprise product analytics built around behavioral cohorts, funnels, and retention, with experimentation and session replay sold on the same taxonomy. Pricing: freemium. Free plan includes 2M events/month with no time limit; self-serve Plus is event-based (first 2M free, scales to 70M events); Growth and Enterprise are custom event-based pricing via sales, with add-on packages priced as a percentage of the platform plan. Self-hosting: No. Listed integrations: segment, rudderstack, mparticle, bigquery, snowflake, hightouch, census, google-tag-manager.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need Analytics — not a listed category for Amplitude
- its pricing model is freemium, where Adobe Analytics is enterprise
- you also need Product analytics, Experimentation, Session replay — not a listed category for Adobe Analytics
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