Heap vs Mixpanel
Heap
An autocapture product analytics platform, now part of Contentsquare, that records every interaction so events can be defined retroactively.
Full directory entry →Mixpanel
Self-serve product analytics with an event-and-profile data model, fast segmentation reports, and direct ingestion from cloud warehouses.
Full directory entry →Facts, side by side
| Heap | Mixpanel | |
|---|---|---|
| Pricing model | freemium | freemium |
| Pricing notes | Free plan up to 10k monthly sessions with 6 months history; Growth, Pro, and Premier are quote-based, priced by session volume. Warehouse sync ships on the Premier tier; session replay is a Pro add-on. Exceeding the session cap blocks data viewing until you upgrade. | Free plan includes 1M monthly events and 10K monthly session replays; Growth starts at $0 with 1M events free, then $0.28 per 1K events with volume discounts; Enterprise is quoted. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Analytics, Product analytics | Product analytics, Session replay |
| Who it's for | measurement managers, marketing managers | measurement managers, marketing managers, implementation engineers |
| Integrations listed | 3 | 10 |
Directory entries last updated: Heap 2026-07-18 · Mixpanel 2026-07-18.
In brief
Heap — An autocapture product analytics platform, now part of Contentsquare, that records every interaction so events can be defined retroactively. Pricing: freemium. Free plan up to 10k monthly sessions with 6 months history; Growth, Pro, and Premier are quote-based, priced by session volume. Warehouse sync ships on the Premier tier; session replay is a Pro add-on. Exceeding the session cap blocks data viewing until you upgrade. Self-hosting: No. Listed integrations: segment, snowflake, bigquery.
Mixpanel — Self-serve product analytics with an event-and-profile data model, fast segmentation reports, and direct ingestion from cloud warehouses. Pricing: freemium. Free plan includes 1M monthly events and 10K monthly session replays; Growth starts at $0 with 1M events free, then $0.28 per 1K events with volume discounts; Enterprise is quoted. Self-hosting: No. Listed integrations: segment, rudderstack, mparticle, bigquery, snowflake, databricks, redshift, postgres, census, hightouch.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need Analytics — not a listed category for Mixpanel
- you also need Session replay — not a listed category for Heap
- its entry lists implementation engineers in "who it's for"; Heap's does not
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