Amplitude vs Mixpanel
Amplitude
Enterprise product analytics built around behavioral cohorts, funnels, and retention, with experimentation and session replay sold on the same taxonomy.
Full directory entry →Mixpanel
Self-serve product analytics with an event-and-profile data model, fast segmentation reports, and direct ingestion from cloud warehouses.
Full directory entry →Facts, side by side
| Amplitude | Mixpanel | |
|---|---|---|
| Pricing model | freemium | freemium |
| Pricing notes | Free plan includes 2M events/month with no time limit; self-serve Plus is event-based (first 2M free, scales to 70M events); Growth and Enterprise are custom event-based pricing via sales, with add-on packages priced as a percentage of the platform plan. | Free plan includes 1M monthly events and 10K monthly session replays; Growth starts at $0 with 1M events free, then $0.28 per 1K events with volume discounts; Enterprise is quoted. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Product analytics, Experimentation, Session replay | Product analytics, Session replay |
| Who it's for | measurement managers, marketing managers, implementation engineers | measurement managers, marketing managers, implementation engineers |
| Integrations listed | 8 | 10 |
Directory entries last updated: Amplitude 2026-07-18 · Mixpanel 2026-07-18.
In brief
Amplitude — Enterprise product analytics built around behavioral cohorts, funnels, and retention, with experimentation and session replay sold on the same taxonomy. Pricing: freemium. Free plan includes 2M events/month with no time limit; self-serve Plus is event-based (first 2M free, scales to 70M events); Growth and Enterprise are custom event-based pricing via sales, with add-on packages priced as a percentage of the platform plan. Self-hosting: No. Listed integrations: segment, rudderstack, mparticle, bigquery, snowflake, hightouch, census, google-tag-manager.
Mixpanel — Self-serve product analytics with an event-and-profile data model, fast segmentation reports, and direct ingestion from cloud warehouses. Pricing: freemium. Free plan includes 1M monthly events and 10K monthly session replays; Growth starts at $0 with 1M events free, then $0.28 per 1K events with volume discounts; Enterprise is quoted. Self-hosting: No. Listed integrations: segment, rudderstack, mparticle, bigquery, snowflake, databricks, redshift, postgres, census, hightouch.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need Experimentation — not a listed category for Mixpanel
No structural edge in the directory facts — the differences are qualitative. Read the full entry.
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