Google Analytics 4 vs Heap
Google Analytics 4
Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export.
Full directory entry →Heap
An autocapture product analytics platform, now part of Contentsquare, that records every interaction so events can be defined retroactively.
Full directory entry →Facts, side by side
| Google Analytics 4 | Heap | |
|---|---|---|
| Pricing model | freemium | freemium |
| Pricing notes | Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. | Free plan up to 10k monthly sessions with 6 months history; Growth, Pro, and Premier are quote-based, priced by session volume. Warehouse sync ships on the Premier tier; session replay is a Pro add-on. Exceeding the session cap blocks data viewing until you upgrade. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Analytics | Analytics, Product analytics |
| Who it's for | implementation engineers, measurement managers, marketing managers | measurement managers, marketing managers |
| Integrations listed | 4 | 3 |
Directory entries last updated: Google Analytics 4 2026-07-18 · Heap 2026-07-18.
In brief
Google Analytics 4 — Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export. Pricing: freemium. Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. Self-hosting: No. Listed integrations: google-tag-manager, bigquery, google-ads, looker-studio.
Heap — An autocapture product analytics platform, now part of Contentsquare, that records every interaction so events can be defined retroactively. Pricing: freemium. Free plan up to 10k monthly sessions with 6 months history; Growth, Pro, and Premier are quote-based, priced by session volume. Warehouse sync ships on the Premier tier; session replay is a Pro add-on. Exceeding the session cap blocks data viewing until you upgrade. Self-hosting: No. Listed integrations: segment, snowflake, bigquery.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists implementation engineers in "who it's for"; Heap's does not
- you also need Product analytics — not a listed category for Google Analytics 4
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