Fullstory vs Heap
Fullstory
Autocapture-first digital experience analytics that records and indexes every interaction for session replay, funnels, and frustration signals.
Full directory entry →Heap
An autocapture product analytics platform, now part of Contentsquare, that records every interaction so events can be defined retroactively.
Full directory entry →Facts, side by side
| Fullstory | Heap | |
|---|---|---|
| Pricing model | enterprise | freemium |
| Pricing notes | Free plan (30,000 sessions/month, 12 months retention, up to 10 users); paid Business, Advanced, and Enterprise tiers are quote-based on session volume. | Free plan up to 10k monthly sessions with 6 months history; Growth, Pro, and Premier are quote-based, priced by session volume. Warehouse sync ships on the Premier tier; session replay is a Pro add-on. Exceeding the session cap blocks data viewing until you upgrade. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Session replay, Product analytics | Analytics, Product analytics |
| Who it's for | measurement managers, marketing managers, implementation engineers | measurement managers, marketing managers |
| Integrations listed | 6 | 3 |
Directory entries last updated: Fullstory 2026-07-18 · Heap 2026-07-18.
In brief
Fullstory — Autocapture-first digital experience analytics that records and indexes every interaction for session replay, funnels, and frustration signals. Pricing: enterprise. Free plan (30,000 sessions/month, 12 months retention, up to 10 users); paid Business, Advanced, and Enterprise tiers are quote-based on session volume. Self-hosting: No. Listed integrations: segment, rudderstack, amplitude, mixpanel, bigquery, snowflake.
Heap — An autocapture product analytics platform, now part of Contentsquare, that records every interaction so events can be defined retroactively. Pricing: freemium. Free plan up to 10k monthly sessions with 6 months history; Growth, Pro, and Premier are quote-based, priced by session volume. Warehouse sync ships on the Premier tier; session replay is a Pro add-on. Exceeding the session cap blocks data viewing until you upgrade. Self-hosting: No. Listed integrations: segment, snowflake, bigquery.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need Session replay — not a listed category for Heap
- its entry lists implementation engineers in "who it's for"; Heap's does not
- its pricing model is freemium, where Fullstory is enterprise
- you also need Analytics — not a listed category for Fullstory
Also compare
FULLSTORY VS: Hotjar · LogRocket · Microsoft Clarity · PostHog
HEAP VS: Amplitude · Google Analytics 4 · Mixpanel · PostHog · Snowplow