Cloudflare Web Analytics vs Google Analytics 4
Cloudflare Web Analytics
Cloudflare's free, cookieless analytics beacon reporting traffic and Core Web Vitals without cross-session visitor tracking.
Full directory entry →Google Analytics 4
Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export.
Full directory entry →Facts, side by side
| Cloudflare Web Analytics | Google Analytics 4 | |
|---|---|---|
| Pricing model | free | freemium |
| Pricing notes | Free on all Cloudflare plans, including for sites not proxied through Cloudflare (capped at 10 non-proxied sites per account; no limit for proxied sites). | Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Analytics | Analytics |
| Who it's for | marketing managers, implementation engineers | implementation engineers, measurement managers, marketing managers |
| Integrations listed | 1 | 4 |
Directory entries last updated: Cloudflare Web Analytics 2026-07-18 · Google Analytics 4 2026-07-18.
In brief
Cloudflare Web Analytics — Cloudflare's free, cookieless analytics beacon reporting traffic and Core Web Vitals without cross-session visitor tracking. Pricing: free. Free on all Cloudflare plans, including for sites not proxied through Cloudflare (capped at 10 non-proxied sites per account; no limit for proxied sites). Self-hosting: No. Listed integrations: google-tag-manager.
Google Analytics 4 — Google's event-based analytics platform and the default measurement tool on the open web, with a native BigQuery export. Pricing: freemium. Standard GA4 is free. Analytics 360 is enterprise-priced (quote-based) and raises limits — e.g. BigQuery daily export up to 20B events/day vs 1M on standard, and event-data retention up to 50 months vs 14. Self-hosting: No. Listed integrations: google-tag-manager, bigquery, google-ads, looker-studio.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its pricing model is free, where Google Analytics 4 is freemium
- its entry lists measurement managers in "who it's for"; Cloudflare Web Analytics's does not
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