Fullstory vs Hotjar
Fullstory
Autocapture-first digital experience analytics that records and indexes every interaction for session replay, funnels, and frustration signals.
Full directory entry →Hotjar
Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare.
Full directory entry →Facts, side by side
| Fullstory | Hotjar | |
|---|---|---|
| Pricing model | enterprise | freemium |
| Pricing notes | Free plan (30,000 sessions/month, 12 months retention, up to 10 users); paid Business, Advanced, and Enterprise tiers are quote-based on session volume. | Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Session replay, Product analytics | Session replay |
| Who it's for | measurement managers, marketing managers, implementation engineers | marketing managers, measurement managers, agency partners |
| Integrations listed | 6 | 6 |
Directory entries last updated: Fullstory 2026-07-18 · Hotjar 2026-07-18.
In brief
Fullstory — Autocapture-first digital experience analytics that records and indexes every interaction for session replay, funnels, and frustration signals. Pricing: enterprise. Free plan (30,000 sessions/month, 12 months retention, up to 10 users); paid Business, Advanced, and Enterprise tiers are quote-based on session volume. Self-hosting: No. Listed integrations: segment, rudderstack, amplitude, mixpanel, bigquery, snowflake.
Hotjar — Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare. Pricing: freemium. Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. Self-hosting: No. Listed integrations: google-tag-manager, google-analytics-4, segment, optimizely, hubspot, jira.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- you also need Product analytics — not a listed category for Hotjar
- its entry lists implementation engineers in "who it's for"; Hotjar's does not
- its pricing model is freemium, where Fullstory is enterprise
- its entry lists agency partners in "who it's for"; Fullstory's does not
Also compare
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HOTJAR VS: LogRocket · Microsoft Clarity · PostHog · VWO