Hotjar vs VWO
Hotjar
Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare.
Full directory entry →VWO
A/B testing and conversion optimization suite from Wingify that pairs client- and server-side experiments with heatmaps, recordings, and surveys.
Full directory entry →Facts, side by side
| Hotjar | VWO | |
|---|---|---|
| Pricing model | freemium | paid |
| Pricing notes | Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. | Quote-based — no public list prices. Growth/Pro/Enterprise tiers are priced per product on usage (visitor quota consumed as visitors enter tests; events-stored-per-MAU caps vary by tier). 30-day free trial with no credit card; no permanent free plan. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Session replay | Experimentation, Session replay |
| Who it's for | marketing managers, measurement managers, agency partners | marketing managers, measurement managers, agency partners |
| Integrations listed | 6 | 15 |
Directory entries last updated: Hotjar 2026-07-18 · VWO 2026-07-18.
In brief
Hotjar — Behavior-insight tool combining heatmaps, session recordings, surveys, and feedback widgets, now part of Contentsquare. Pricing: freemium. Fully folded into Contentsquare's per-product plans (Free/Growth/Pro/Enterprise). The permanent free tier covers 200k monthly sessions, 10k replay captures, 100 survey responses across up to 3 active surveys, unlimited heatmaps, and 1-month retention; new sign-ups get a 15-day Growth trial. Paid-tier prices aren't published as flat figures. Self-hosting: No. Listed integrations: google-tag-manager, google-analytics-4, segment, optimizely, hubspot, jira.
VWO — A/B testing and conversion optimization suite from Wingify that pairs client- and server-side experiments with heatmaps, recordings, and surveys. Pricing: paid. Quote-based — no public list prices. Growth/Pro/Enterprise tiers are priced per product on usage (visitor quota consumed as visitors enter tests; events-stored-per-MAU caps vary by tier). 30-day free trial with no credit card; no permanent free plan. Self-hosting: No. Listed integrations: google-analytics-4, google-tag-manager, segment, mixpanel, adobe-analytics, amplitude, heap, rudderstack, tealium-iq, mparticle, hubspot, bigquery, snowflake, fullstory, microsoft-clarity.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its pricing model is freemium, where VWO is paid
- you also need Experimentation — not a listed category for Hotjar
Also compare
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VWO VS: GrowthBook · Optimizely · PostHog · Statsig