Cloudflare Web Analytics vs Fathom Analytics
Cloudflare Web Analytics
Cloudflare's free, cookieless analytics beacon reporting traffic and Core Web Vitals without cross-session visitor tracking.
Full directory entry →Fathom Analytics
A privacy-first, cookieless hosted analytics service with flat pageview-based pricing across unlimited sites.
Full directory entry →Facts, side by side
| Cloudflare Web Analytics | Fathom Analytics | |
|---|---|---|
| Pricing model | free | paid · from $45 |
| Pricing notes | Free on all Cloudflare plans, including for sites not proxied through Cloudflare (capped at 10 non-proxied sites per account; no limit for proxied sites). | Flat tiers by monthly pageviews, from $45/month for up to 500k pageviews; every plan includes at least 50 sites (extra packs of 50 sites for $10/month); 7-day trial; two months free on annual billing. |
| Open source | No | No |
| Self-hostable | No | No — The legacy open-source Fathom Lite is archived and is not the current product. |
| Categories | Analytics | Analytics |
| Who it's for | marketing managers, implementation engineers | marketing managers, measurement managers |
| Integrations listed | 1 | 2 |
Directory entries last updated: Cloudflare Web Analytics 2026-07-18 · Fathom Analytics 2026-07-18.
In brief
Cloudflare Web Analytics — Cloudflare's free, cookieless analytics beacon reporting traffic and Core Web Vitals without cross-session visitor tracking. Pricing: free. Free on all Cloudflare plans, including for sites not proxied through Cloudflare (capped at 10 non-proxied sites per account; no limit for proxied sites). Self-hosting: No. Listed integrations: google-tag-manager.
Fathom Analytics — A privacy-first, cookieless hosted analytics service with flat pageview-based pricing across unlimited sites. Pricing: paid · from $45. Flat tiers by monthly pageviews, from $45/month for up to 500k pageviews; every plan includes at least 50 sites (extra packs of 50 sites for $10/month); 7-day trial; two months free on annual billing. Self-hosting: No — The legacy open-source Fathom Lite is archived and is not the current product.. Listed integrations: google-tag-manager, google-analytics-4.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its pricing model is free, where Fathom Analytics is paid
- its entry lists implementation engineers in "who it's for"; Fathom Analytics's does not
- its entry lists measurement managers in "who it's for"; Cloudflare Web Analytics's does not
Also compare
CLOUDFLARE WEB ANALYTICS VS: Google Analytics 4 · Plausible Analytics · Simple Analytics · Umami
FATHOM ANALYTICS VS: Pirsch · Plausible Analytics · Simple Analytics · Umami