Fathom Analytics
Cookieless, no PII, with an EU-isolation option and a strong compliance posture (GDPR/CCPA/PECR). No consent banner needed for typical use.
verified 2026-06-08 · grade set per the published methodology · affiliate relationship disclosed
How the grade breaks down
How little it collects, and whether collection is purpose-bound.
Whether it respects GPC, consent state, and tracking-prevention signals.
Cookieless vs. persistent IDs, cross-site linkage, fingerprinting risk.
Where data lives and whether it is shared with third parties.
How verifiable and documented its real behavior is.
At a glance
Fathom is cookieless and collects no personal data or persistent identifiers, computing aggregate counts without profiling individuals. It markets explicit compliance with GDPR, CCPA, PECR and similar regimes and offers EU-isolated data handling. Like other cookieless analytics, it does not require a consent banner for standard deployments because it does not process personal data for tracking. There is no ad network behind it and no third-party data sharing.
Sources & basis for grade
Grades reflect documented behavior, vendor documentation, and ad.rip scans as of the date above. Each assessment is reproducible and vendors may request correction.
- Fathom Analytics privacy documentation
- Fathom compliance/EU-isolation docs