OneTrust vs Usercentrics
OneTrust
The dominant enterprise consent platform — site scanning, tracker categorization, and consent enforcement across web, mobile, and CTV, inside a much larger privacy suite.
Full directory entry →Usercentrics
A Google-certified CMP with web, app, and TV SDKs and per-service data-processing controls, priced by monthly sessions.
Full directory entry →Facts, side by side
| OneTrust | Usercentrics | |
|---|---|---|
| Pricing model | enterprise | freemium · from $7 |
| Pricing notes | Quote-based, no published amounts; CMP tiers are priced on average daily visitors aggregated across channels and properties, and the broader consent-and-preference product on data-subject profiles. The CMP sits alongside subject-rights, data-mapping, and GRC modules. | Free web plan to 1,000 monthly sessions on one domain (one regulation, two banner languages); paid web tiers €7–€50/month by sessions (1,500 to 50,000), Corporate by quote above ~1M. App CMP from €49/month to 500K DAU. Cookiebot is the same company's self-serve product. |
| Open source | No | No |
| Self-hostable | No | No |
| Categories | Consent / CMP | Consent / CMP |
| Who it's for | measurement managers, implementation engineers, agency partners | measurement managers, implementation engineers, marketing managers |
| Integrations listed | 4 | 2 |
Directory entries last updated: OneTrust 2026-07-18 · Usercentrics 2026-07-18.
In brief
OneTrust — The dominant enterprise consent platform — site scanning, tracker categorization, and consent enforcement across web, mobile, and CTV, inside a much larger privacy suite. Pricing: enterprise. Quote-based, no published amounts; CMP tiers are priced on average daily visitors aggregated across channels and properties, and the broader consent-and-preference product on data-subject profiles. The CMP sits alongside subject-rights, data-mapping, and GRC modules. Self-hosting: No. Listed integrations: google-tag-manager, adobe-launch, tealium-iq, google-analytics-4.
Usercentrics — A Google-certified CMP with web, app, and TV SDKs and per-service data-processing controls, priced by monthly sessions. Pricing: freemium · from $7. Free web plan to 1,000 monthly sessions on one domain (one regulation, two banner languages); paid web tiers €7–€50/month by sessions (1,500 to 50,000), Corporate by quote above ~1M. App CMP from €49/month to 500K DAU. Cookiebot is the same company's self-serve product. Self-hosting: No. Listed integrations: google-tag-manager, google-analytics-4.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its entry lists agency partners in "who it's for"; Usercentrics's does not
- its pricing model is freemium, where OneTrust is enterprise
- its entry lists marketing managers in "who it's for"; OneTrust's does not