Matomo Tag Manager vs Tealium iQ
Matomo Tag Manager
The open-source tag manager bundled with Matomo — triggers, variables, and versioned containers served from your own infrastructure.
Full directory entry →Tealium iQ
Tealium's enterprise tag management system — the client-side entry point to its Customer Data Hub, with consent enforcement applied at the point of collection.
Full directory entry →Facts, side by side
| Matomo Tag Manager | Tealium iQ | |
|---|---|---|
| Pricing model | free | enterprise |
| Pricing notes | Free with self-hosted Matomo On-Premise with no tag limits; on Matomo Cloud it is bundled from the Business plan up (30 containers on Business, custom on Enterprise). | Quote-based; typically sold as part of the wider Tealium platform alongside EventStream and AudienceStream. |
| Open source | Yes | No |
| Self-hostable | Yes — Ships with Matomo On-Premise; the container JavaScript is served from your own Matomo instance. | Partial — The generated utag.js bundle can be hosted on your own domain or CDN; the management console is SaaS. |
| Categories | Tag management | Tag management |
| Who it's for | implementation engineers, measurement managers | implementation engineers, measurement managers |
| Integrations listed | 1 | 6 |
Directory entries last updated: Matomo Tag Manager 2026-07-18 · Tealium iQ 2026-07-18.
In brief
Matomo Tag Manager — The open-source tag manager bundled with Matomo — triggers, variables, and versioned containers served from your own infrastructure. Pricing: free. Free with self-hosted Matomo On-Premise with no tag limits; on Matomo Cloud it is bundled from the Business plan up (30 containers on Business, custom on Enterprise). Self-hosting: Yes — Ships with Matomo On-Premise; the container JavaScript is served from your own Matomo instance.. Listed integrations: matomo.
Tealium iQ — Tealium's enterprise tag management system — the client-side entry point to its Customer Data Hub, with consent enforcement applied at the point of collection. Pricing: enterprise. Quote-based; typically sold as part of the wider Tealium platform alongside EventStream and AudienceStream. Self-hosting: Partial — The generated utag.js bundle can be hosted on your own domain or CDN; the management console is SaaS.. Listed integrations: google-analytics-4, adobe-analytics, amplitude, onetrust, didomi, usercentrics.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its pricing model is free, where Tealium iQ is enterprise
- you want an open-source codebase — Tealium iQ is not open source
- you need full self-hosting — Tealium iQ is only partially self-hostable
No structural edge in the directory facts — the differences are qualitative. Read the full entry.
Also compare
MATOMO TAG MANAGER VS: Adobe Experience Platform Tags · Google Tag Manager
TEALIUM IQ VS: Adobe Experience Platform Tags · Google Tag Manager · Google Tag Manager (Server-Side) · Segment