Google Tag Manager (Server-Side) vs Stape
Google Tag Manager (Server-Side)
A server container for Google Tag Manager that receives event streams on your own domain and fans them out to vendors from infrastructure you control.
Full directory entry →Stape
A managed hosting service for server-side Google Tag Manager containers, with add-ons for custom loading, cookie handling, and regional hosting.
Full directory entry →Facts, side by side
| Google Tag Manager (Server-Side) | Stape | |
|---|---|---|
| Pricing model | free | freemium |
| Pricing notes | The container software is free; you pay for hosting — Cloud Run, App Engine, or any Docker host — or a managed provider such as Stape. Google's Cloud Run guide estimates roughly $45/month (USD) per instance (1 vCPU, 0.5GB, CPU always allocated) and recommends a minimum of two instances, so budget about $90/month before traffic-driven autoscaling. | Free tier: 10K requests/month per container, up to 5 free containers per account. Paid tiers are billed per container and scale by request quota: Pro up to 500K requests (from $17/mo billed yearly), Business up to 5M, Enterprise up to 20M, Custom above that. Features like Cookie Keeper, multi-domains, and log export unlock at higher tiers. |
| Open source | No | No |
| Self-hostable | Partial — The runtime is a Docker image you host anywhere (Cloud Run, App Engine, any container platform), but the management console remains Google-hosted SaaS at tagmanager.google.com — same grading as Adobe Launch and Tealium. | No — Stape is the managed alternative to running the sGTM container image on your own cloud; the container itself remains portable. |
| Categories | Tag management | Server-side hosting |
| Who it's for | implementation engineers, data engineers, measurement managers | implementation engineers, marketing managers, agency partners |
| Integrations listed | 4 | 3 |
Directory entries last updated: Google Tag Manager (Server-Side) 2026-07-18 · Stape 2026-07-18.
In brief
Google Tag Manager (Server-Side) — A server container for Google Tag Manager that receives event streams on your own domain and fans them out to vendors from infrastructure you control. Pricing: free. The container software is free; you pay for hosting — Cloud Run, App Engine, or any Docker host — or a managed provider such as Stape. Google's Cloud Run guide estimates roughly $45/month (USD) per instance (1 vCPU, 0.5GB, CPU always allocated) and recommends a minimum of two instances, so budget about $90/month before traffic-driven autoscaling. Self-hosting: Partial — The runtime is a Docker image you host anywhere (Cloud Run, App Engine, any container platform), but the management console remains Google-hosted SaaS at tagmanager.google.com — same grading as Adobe Launch and Tealium.. Listed integrations: google-tag-manager, google-analytics-4, stape, bigquery.
Stape — A managed hosting service for server-side Google Tag Manager containers, with add-ons for custom loading, cookie handling, and regional hosting. Pricing: freemium. Free tier: 10K requests/month per container, up to 5 free containers per account. Paid tiers are billed per container and scale by request quota: Pro up to 500K requests (from $17/mo billed yearly), Business up to 5M, Enterprise up to 20M, Custom above that. Features like Cookie Keeper, multi-domains, and log export unlock at higher tiers. Self-hosting: No — Stape is the managed alternative to running the sGTM container image on your own cloud; the container itself remains portable.. Listed integrations: gtm-server-side, google-tag-manager, google-analytics-4.
Which one, when
Derived mechanically from the structured facts above — deltas only, not an editorial verdict. Where the facts tie, read both entries.
- its pricing model is free, where Stape is freemium
- you need at least partial self-hosting — Stape offers none
- you also need Tag management — not a listed category for Stape
- its entry lists data engineers and measurement managers in "who it's for"; Stape's does not
- you also need Server-side hosting — not a listed category for Google Tag Manager (Server-Side)
- its entry lists marketing managers and agency partners in "who it's for"; Google Tag Manager (Server-Side)'s does not
Also compare
GOOGLE TAG MANAGER (SERVER-SIDE) VS: RudderStack · Segment · Snowplow · Tealium iQ